The Axe Mistaverse
Lead Producer · Technical Advisor · Vendor Liaison · Client Partner
Winner One Club ADC Award Bronze 2023
I was the lead producer and technical advisor for The AXE Mistaverse, Martin’s first branded Fortnite experience. I led the project from wireframe through launch as the client-facing production lead, managing the development vendor and navigating approvals across IPG/Martin Legal and Unilever compliance.
Results
4x — Trended on Fortnite
#1 — Streamed game on Twitch
9.2% — Sales growth
$0 — Product placement spend
ADC Bronze — One Club, 2023