Buffalo Wild Wings

High-Volume Integrated Production

The Challenge
Managing the always-on digital production engine for a major national brand before and during the early days of COVID, while adapting quickly as live sports and traditional production plans were disrupted.

Key Production Wins

Scale & Volume: Produced up to 150 unique assets per month across digital display, web, email, and social.
Live Broadcast: Produced a live Twitch show featuring Max Christie vs. Snacks; handled all artwork, live screen switching, and real-time production.
Digital Transformation: Led a full website redesign and CMS implementation, including training BWW staff on the new platform.
End-to-End Social: Owned the full lifecycle (pre-pro, shoot, and post) for all social content.
Financial Stewardship: Managed the monthly digital production/post budget and cost-tracking.