Hide ‘n Sea
Royal Caribbean

Royal Caribbean initially set out to recreate the entire Icon of the Seas as a 1:1 virtual ship. I helped lead the client through the production realities of that approach, including the scale, cost, and ongoing server demands, while continuing to move the work forward.

We ultimately pivoted the experience into Fortnite, transforming the ship into a playable Prop Hunt game that let people explore Icon of the Seas before its real-world debut. I managed the client relationship through the pivot, aligned the teams around the new direction, and helped guide the project from an ambitious virtual replica to a focused, accessible game experience.